Crowbar 24Hr Challenge - AsiaOne
CROWBAR 24H CHALLENGE - ASIAONE
Together with four other awesome team members, we participated in Crowbar's 24 Hour Challenge. Asiaone has reached 21 years and it’s time to give a new fresh take to their name. They'd like to bring out their WORK // LIFE Balance factor that they now have and they also want to reach out to a younger target audience. Also, they want to be "Cool".
Challenge - How can AsiaOne reach out to the younger audience in a refreshing way?
Insight - People hate being neglected in parties.
Solution - Get Alive & a Rebranded AsiaOne
Get Alive is a full digital approach campaign that allows people to be immerse in a playful online dance party (Yes, you read it right, an online dance party! After all, it's their 21st birthday!), with the aim to introduce the target audience with the new and improved AsiaOne. A rebranded AsiaOne with a new tagline - Live More With AsiaOne
All works shown above were done within the 24 hours.
Project by: Mavis Lok, Grace Wong, Ody Tay, Iris Teoh and Muhd Mirza