Crowbar 24Hr Challenge - AsiaOne
CROWBAR 24H CHALLENGE - ASIAONE
Challenge - How can AsiaOne reach out to the younger audience in a refreshing way?
Insight - Young adults were once playful teenagers not too long ago, as they step into the 'adult world' they get caught up by what it means to be an adult and do not have the proper guidance of having a proper work-life balance.
Solution - Get Alive & a Rebranded AsiaOne
Get Alive is a digital campaign that allows audience to be immerse in a playful online dance party, with the aim to introduce the new target audience with the new and improved AsiaOne.
Live More With AsiaOne.
The online publication that help guides its readers to have a balanced life.
All works shown above were done within the 24 hours.
Project by: Mavis Lok, Grace Wong, Ody Tay, Iris Teoh and Muhd Mirza