Fast-Fashion has triggered an epidemic of overconsumption of clothes that puts a heavy burden on Earth's natural resources and environment.
Shopping offers gratification and clothes provide self-validation. Fast-Fashion offers a quick fix for young adults to take back control of their high-paced stressful lives.
Redefine Fashion with FELMO, The True Fashion. A movement that refuses to be defined or enslaved by clothes, allowing people to drift their spendings towards experiences instead of clothes. With the message, Shop Less. Feel More.
School Project by Mavis Lok, Zaki Juhari and Ody Tay 2016