meetAFA - Asian Film Archive
ASIAN FILM ARCHIVE
People in Singapore are not aware of Asian Film Archive and the importance of film preservation.
Insight - People hold onto personal nostalgia because it has made them who they are today.
Solution - MeetAFA an integrated advertising campaign that aims to raise awareness and educate people on film preservation through the introduction of Asian Film Archive and the sharing of personal stories.
School Project by Mavis Lok, Iris Teoh, RuQing Neo and Hui Ping Guo