Greenpeace Hong Kong
Fast-fashion has triggered an epidemic of overconsumption of clothes. Leaving a heavy burden on the environment.
In the age of instant-gratification and validation, shopping has become a quick way for people to take back control of their stressful lives.
Shop Less. Feel More.
A movement that redefines fashion. Forming a community that refuses to be defined nor enslaved by clothes, but by experiences instead. With the key message - Shop Less. Feel More.
Done by Mavis Lok, Ody Tay & Zaki Juhari
The heart of the campaign
The Website educates users on the issue of fast-fashion and pledge to be part of the movement. Through a registration, users earn themselves a loyalty card that gives them discounts from our supporting partners. Shifting their spendings from clothes to meaningful experiences.