Mavis Lok
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FELMO

 

// Client

Greenpeace Hong Kong

// Problem

Fast-fashion has triggered an epidemic of overconsumption of clothes. Leaving a heavy burden on the environment.

// Insights

In the age of instant-gratification and validation, shopping has become a quick way for people to take back control of their stressful lives.

 
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FELMO

Shop Less. Feel More.

// Solution

FELMO
A movement that redefines fashion. Forming a community that refuses to be defined nor enslaved by clothes, but by experiences instead. With the key message - Shop Less. Feel More.


Done by Mavis Lok, Ody Tay & Zaki Juhari

FELMO’s Fashion Pop-Up Store

FELMO’s Fashion Pop-Up Store

You have more than you need. You can do more than shop. You are not what you wear.

You have more than you need. You can do more than shop. You are not what you wear.

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The heart of the campaign

The Website educates users on the issue of fast-fashion and pledge to be part of the movement. Through a registration, users earn themselves a loyalty card that gives them discounts from our supporting partners. Shifting their spendings from clothes to meaningful experiences.

 
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