PRODUCT SOFTWARE DESIGN, NO CODE TOOL, END-TO-END PRODUCT DEVELOPMENT, SHOPIFY APP

Design an easy to use mobile app builder

Product Designer

MY ROLE

3 Engineers + 1 PM*

TEAM

Jun ‘21 - Onging

TIMELINE

*Product Manager joined 2 weeks before the launch of MVP in Feb ' 22

BACKGROUND

Venn Apps started its journey helping Shopify merchants design, launch and manage bespoke native iOS and Android mobile apps. Joined as first designer in team of 2 co-founders and 1 CTO, my very first task was to complete a full redesign of a multi-language shopping mobile app from scratch back in Oct 2020.


Fast forward to June 2021, Venn Apps was ready to give its white label software a public facing dashboard that would enable any Shopify merchant create beautiful and integration rich mobile apps.

TASK

Design an eCommerce mobile app builder that enables one to create unique shopping experiences within the existing Venn Apps framework.

PRODUCT SOFTWARE DESIGN, NO CODE TOOL, END-TO-END PRODUCT DEVELOPMENT, SHOPIFY APP

Design an easy to use mobile app builder

Product Designer

MY ROLE

3 Engineers + 1 PM*

TEAM

Jun ‘21 - Onging

TIMELINE

*Product Manager joined 2 weeks before the launch of MVP in Feb ' 22

BACKGROUND

Venn Apps started its journey helping Shopify merchants design, launch and manage bespoke native iOS and Android mobile apps. Joined as first designer in team of 2 co-founders and 1 CTO, my very first task was to complete a full redesign of a multi-language shopping mobile app from scratch back in Oct 2020.


Fast forward to June 2021, Venn Apps was ready to give its white label software a public facing dashboard that would enable any Shopify merchant create beautiful and integration rich mobile apps.

TASK

Design an eCommerce mobile app builder that enables one to create unique shopping experiences within the existing Venn Apps framework.

PRODUCT SOFTWARE DESIGN, NO CODE TOOL, END-TO-END PRODUCT DEVELOPMENT, SHOPIFY APP

Design an easy to use mobile app builder

Product Designer

MY ROLE

3 Engineers + 1 PM*

TEAM

Jun ‘21 - Onging

TIMELINE

*Product Manager joined 2 weeks before the launch of MVP in Feb ' 22

BACKGROUND

Venn Apps started its journey helping Shopify merchants design, launch and manage bespoke native iOS and Android mobile apps. Joined as first designer in team of 2 co-founders and 1 CTO, my very first task was to complete a full redesign of a multi-language shopping mobile app from scratch back in Oct 2020.


Fast forward to June 2021, Venn Apps was ready to give its white label software a public facing dashboard that would enable any Shopify merchant create beautiful and integration rich mobile apps.

TASK

Design an eCommerce mobile app builder that enables one to create unique shopping experiences within the existing Venn Apps framework.




1. Define

PERSONAS

PERSONAS

DEFINE IA

DEFINE IA

USER JOURNEY MAPPING

USER JOURNEY MAPPING

2. Develop

IDEATION

IDEATION

LO-FI WIREFRAMES

LO-FI WIREFRAMES

HI-FI DESIGNS

HI-FI DESIGNS

3. Deliver

ENGINEERING HANDOVER

ENGINEERING HANDOVER

TEST & ITERATE

TEST & ITERATE

LAUNCH

LAUNCH

E-Commerce Manager

Busy and revenue conscious, they want a powerful, easy to use and error-proof tool that allows them to make important changes on their apps quickly.

Busy and revenue conscious, they want a powerful, easy to use and error-proof tool that allows them to make important changes on their apps quickly.

Busy and revenue conscious, they want a powerful, easy to use and error-proof tool that allows them to make important changes on their apps quickly.

Graphic Designers
Prodominantly UI & content focused, they seek to create designs that’s beautiful, consistent to their brand identity.

PERSONAS

PERSONAS

Based on a year of working closely with eCommerce managers and designers for daily asset management and app improvements for over 20 shopping apps, I created two main user personas that the mobile app builder tool would be used by.

Based on a year of working closely with eCommerce managers and designers for daily asset management and app improvements for over 20 shopping apps, I created two main user personas that the mobile app builder tool would be used by.

PERSONAS

Based on a year of working closely with eCommerce managers and designers for daily asset management and app improvements for over 20 shopping apps, I created two main user personas that the mobile app builder tool would be used by.

Define

PERSONAS

INFORMATION ARCHITECTURE

USER JOURNEY

Define

PERSONAS

INFORMATION ARCHITECTURE

USER JOURNEY

Define

PERSONAS

INFORMATION ARCHITECTURE

USER JOURNEY

DEFINE PRODUCT INFORMATION ARCHITECTURE

DEFINE PRODUCT INFORMATION

ARCHITECTURE

DEFINE PRODUCT INFORMATION ARCHITECTURE

Using the personas, I was able to create the information architecture and user journey mapping. These practices helped shape the possibilities and conceptualise what the product should and could do for the business, existing clients and future users.

Using the personas, I was able to create the information architecture and user journey mapping. These practices helped shape the possibilities and conceptualise what the product should and could do for the business, existing clients and future users.

Using the personas, I was able to create the information architecture and user journey mapping. These practices helped shape the possibilities and conceptualise what the product should and could do for the business, existing clients and future users.

Develop

IDEATION

LO-FI WIREFRAMES

HI-FI DESIGNS

Develop

IDEATION

LO-FI WIREFRAMES

HI-FI DESIGNS

Develop

IDEATION

LO-FI WIREFRAMES

HI-FI DESIGNS

RESEARCH & IDEATION

RESEARCH & IDEATION

RESEARCH & IDEATION

Before fleshing out the lo-fi wireframes, I analysed the competition of mobile app/web builders to identify key user needs and challenges when launching and managing native mobile apps.


With these insights, I curated a moodboard that encapsulates what the app builder could look and feel like.

Before fleshing out the lo-fi wireframes, I analysed the competition of mobile app/web builders to identify key user needs and challenges when launching and managing native mobile apps.


With these insights, I curated a moodboard that encapsulates what the app builder could look and feel like.

Before fleshing out the lo-fi wireframes, I analysed the competition of mobile app/web builders to identify key user needs and challenges when launching and managing native mobile apps.


With these insights, I curated a moodboard that encapsulates what the app builder could look and feel like.

LO-FI WIREFRAMES

LO-FI WIREFRAMES

eCommerce Mobile Apps - iOS & Android

coming soon

eCommerce Mobile Apps - iOS & Android

reach out to learn more

eCommerce Mobile Apps - iOS & Android

reach out to learn more

Almanac Design System & Configuration

coming soon

Almanac Design System & Configuration

reach out to learn more

Almanac Design System & Configuration

reach out to learn more

Venn Apps - Brand Identity - Rebranding

coming soon

Venn Apps - Brand Identity - Rebranding

reach out to learn more

Venn Apps - Brand Identity - Rebranding

reach out to learn more

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